EXPERIENCE
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A path shaped by people, place, passion, and purpose.
My work has taken on many forms, but it's always been grounded in the same belief. When we listen to people, understand place, and connect the dots, we create meaningful, lasting change.
EXPERIENCE
A path shaped by curiosity.
From marketing and food systems to community development, tourism, and design, my path has always been about people, places, and creating meaningful change.
CURRENT ROLE
Director of Tourism
Carroll County, Virginia
2023 - Present
I lead Carroll County Tourism and the Blue Ridge Plateau Regional Visitor Center, guiding strategy, marketing, and community partnerships to promote our region as a premier travel destination. My work focuses on storytelling, destination development, and creating experiences that support local businesses, celebrate our unique assets, and stregthen community pride.
KEY FOCUS AREAS
• Destination marketing & brand strategy
• Community and Stakeholder engagement
• Visitor experience and programming
• Partnership development
• Grant Management
• Regional collaboration
• Tourism Product development
• Support for local businesses
PREVIOUS EXPERIENCE
Director of Marketing
Radford University Dining Services
2016-2018
Developed and executed integrated marketing strategies, built brand awareness, and led communications for multiple dining locations. Focused on student engagement, university department partnerships, storytelling, and creating a memorable experience.
Office Manager
Onward New River Valley 2018-2019
Supported daily operations, coordinated community initatives, and assisted with program development for regional economic and community development.
Sales & Marketing Manager
2013-2016
Managed marketing materials, social media, client communications, and event support while contributing to business development, expansion, and brand growth.
EDUCATION
M.F.A Design Thinking
Radford University
Focused on human-centered systems design, community-based research, and place-based innovation.
B.S. Marketing
Radford University
Built a strong foundation in strategy, consumer behavior, ontegrated marketing communications, and data analytics.
A.S.S. Early Childhood Education &
New River Community College
A.S. Business Administration
New River Community College
SKILLS & EXPERTISE
• Strategic Planning
• Brand Development
• Community Engagement
• Marketing & Communications
• Grant Writing & Management
• Partnership Development
• Program Development
• Tourism & Economic Development
• Facilitation & Collaboration
• Human-Centered Design
• Research & Analysis
• Creative Problem Solving
A More Just, Connected Future
Reflections on what it means to design with people, for place and why rural communities hold the keys to a more resilient tomorrow.
ADDITIONAL EXPERIENCE
Appalachian Regional Commission
Appalachian Leadership Institute
Virginia Rural Center
Rural Leadership Institute
VADMO & University of Lynchburg
Tourism Leadership Institute
Luma Institute
Human-Centered Design Practitioner Certification
VIEW ALL WRITINGS →
TOOLS & PLATFORMS
• Adobe Creative Suite
•Wordpress + Elementor
•Metricool
•Google Workspace
•Microsoft 365
•Figma
•Meta Business Suite
•CRM & Data Management
•AI & Intelligent Workflows
Google Sites
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